{"title":"01 BRAND STRATEGY","description":"\u003cp\u003e\u003cstrong\u003eBrand Strategy\u003c\/strong\u003e\u003cbr\u003eDefining the strategic foundation of the brand, including purpose, vision, values, audience, differentiation, personality and long term direction.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrand Positioning\u003c\/strong\u003e\u003cbr\u003eClarifying where the brand belongs in the market, what makes it different and why the right audience should choose it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrand Discovery\u003c\/strong\u003e\u003cbr\u003eAn in depth exploration of the business, audience, ambitions, challenges and competitive environment before strategy or creative work begins.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCreative Consulting\u003c\/strong\u003e\u003cbr\u003eOngoing strategic and creative guidance for businesses that need an experienced external perspective on their brand, communication or creative decisions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrand Workshops\u003c\/strong\u003e\u003cbr\u003eFocused collaborative sessions designed to clarify positioning, audience, values, personality, messaging and future direction.\u003c\/p\u003e","products":[],"url":"https:\/\/zedekollektiv.ch\/collections\/01-brand-strategy.oembed","provider":"ZE|DE Kollektiv","version":"1.0","type":"link"}