{"title":"02 BRAND IDENTITY","description":"\u003cp\u003e\u003cstrong\u003eBrand Identity Development\u003c\/strong\u003e\u003cbr\u003eCreating a complete identity system that translates the strategy into a distinctive and recognisable brand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVisual Identity Design\u003c\/strong\u003e\u003cbr\u003eDefining the visual language through typography, colour, graphic systems, imagery, composition and supporting visual elements.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLogo Design\u003c\/strong\u003e\u003cbr\u003eCreating or refining a distinctive logo and accompanying marks designed to work consistently across physical and digital environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrand Guidelines\u003c\/strong\u003e\u003cbr\u003eBuilding a practical system that defines how the identity should be applied across typography, colour, imagery, layouts, logo usage and communication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackaging Design\u003c\/strong\u003e\u003cbr\u003eCreating packaging concepts and visual systems that extend the identity into a physical brand experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrint \u0026amp; Editorial Design\u003c\/strong\u003e\u003cbr\u003eDesigning business cards, brochures, menus, catalogues, presentations, signage and other physical brand materials.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWebsite Design\u003c\/strong\u003e\u003cbr\u003eCreating the visual direction, structure and user experience for responsive websites that translate the identity into a digital environment.\u003c\/p\u003e","products":[],"url":"https:\/\/zedekollektiv.ch\/collections\/02-brand-identity.oembed","provider":"ZE|DE Kollektiv","version":"1.0","type":"link"}